South African Representative | WildAi
WildAid is an international organisation that focuses on reducing consumer demand for products made from threatened species – such as sharks, elephants, rhinos and even humble pangolins – via high-profile media campaigns, often featuring celebrities. As well as being WildAid’s South African Representative, Adam is also an inveterate birder, writer, photographer and filmmaker who has lived and worked on four continents.
“When the buying stops, the killing can too. Demand reduction campaigns really can work.” – Adam Welz